Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years.
We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG, and Frigidaire, we sell approximately 60 million household products in over 120 markets every year.
Design innovation
All of our design and product development is based on the philosophy of Thoughtful Design.
This is a holistic approach, rooted in the Scandinavian design tradition, where the aim is to develop and apply consumer insights into all aspects of the brand experience. It covers functionality, usability, touch & feel, visual appearance and the overall user experience throughout all aspects in the life of a product, from the moment a consumer starts to develop an interest, through to purchase, installation, usage and eventually disposal.
Design has to generate emotion and desire in the user, but it must also ensure that the rational/functional aspects of the user experience live up to the user’s emotional and functional expectations.
That’s what we mean when we say “Thinking of You”.
ELECTROLUX OFFERING
Electrolux products include refrigerators, freezers, overs, cookers, hobs, hoods, microwave ovens, dishwashers, washing machines, tumble dryers, vacuum cleaners, air conditioners, air purifiers and small domestic appliances.
Environment and Sustainability
The Electrolux Group strives to ensure that its products, services and production contribute to sustainable development.
To this end, product designs aims to reduce adverse environmental impact throughout the product life cycle, while resource and energy consumption waste and pollution are regularly monitored for improvement.
The Group takes a proactive approach regarding environmental legislation, and encourages suppliers to adopt the same environmental principles as those pursued by Electrolux.
In 2007, Electrolux Group has been awarded by the European Commission for its continuous efforts to improve energy efficiency.
